BUILT TO THRIVE
Fabricated for GSK’s Thrive at 50+ campaign, this tailgate activation, hosted by Donna Kelce, featured custom-built pieces designed to command attention, spark awareness, and invite interaction.
OVERVIEW
We partnered with Slaack Productions to create a bold brand experience for GSK’s Thrive at 50+ campaign. Hosted by Donna Kelce during a high-stakes playoff weekend, this activation captured attention and drove engagement at every turn. Our team custom-fabricated bold photo moments and interactive touchpoints that encouraged guests to participate, share, and connect with the campaign message. With appearances from Brooke Shields, Gina Torres, and other high-profile guests, the activation demanded top-tier execution, and our team delivered with standout branding, strategic fabrication, and seamless onsite delivery.
DIVISIONS ACTIVATED
FABRICATION
GRAPHICS
RENDER TO REAL
Drag arrow from left to right to compare
