Platinum XP transformed downtown KC into the ultimate New Heights tailgate and watch party, delivering a full-scale street takeover for fans during the Chiefs and Philly face off.

REACHING NEW HEIGHTS

OVERVIEW

Platinum XP teamed up with creative agency YW3 to bring The New Heights Tailgate—sponsored by Amazon and Wondery—to life in the heart of downtown Kansas City. We pulled out all the stops to create a full-scale street party experience, complete with a custom-branded New Heights food truck, interactive street games, photo ops, and high-energy fan giveaways that kept the crowd buzzing. To top it off, we took the celebration inside Power & Light with a fully built-out VIP patio, giving special guests an exclusive view and elevated atmosphere. From the streets to the suites, every detail was designed to deliver the ultimate fan experience on game day.

DIVISIONS ACTIVATED


AV


FABRICATION


PLANNING


GRAPHICS

RESULTS

Delivering a branded fan experience that matched the game day energy.

4,000+

pieces of merch

5,000

fans

1

record-breaking podcast

PHOTOS